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Bizarre Food Commercials

Has anyone else noticed the proliferation of weird food commercials/ads recently?


1. Quaker Oats “go humans go” billboard with uber-creepy William Penn: Uh, go where? I’m not going anywhere with you.
2. Lays chips & dip commercial with strange blue-green blob-people: What does this have to do with chips?…I’m confused.
3. Offensive/stereotypical/annoying Baked Lays (& other chips) with dumb women: Way to make me NOT want to buy your chips. You have offended me as both a woman AND a chip-eater.

And, last but not least, my favorite:
4. The Denny’s Nannerpus commercial, which I have found for your viewing pleasure.

let me see that video already!

Mark Bittman on Colbert Report

Mark Bittman promotes his new book, Food Matters: A Guide to Conscious Eating, on the Colbert Report. This is on my to-read list – I’m eager to see how Bittman’s practical, bare-bones approach to eating, cooking, and thinking about food compares to Michael Pollan’s more convoluted approach in The Omnivore’s Dilemma. Check out a review over at Serious Eats, which is giving away 5 copies of the book, as well as showcasing recipes from it all week long.

Favorite lines:
Bittman: “Serving a family of 4 a steak dinner would be the same as…driving around in your SUV for 3 hours with all the lights on at home…You don’t get both the steak and the driving around”
Colbert: “Well, I love to eat while I drive…what if I drove a Prius? Could I eat the steak at the same time?”
Bittman: “Well, factory-raised livestock…”
Colbert: “Delicious.”
let me see that video already!

Trouble at the Food Network

Emeril Live got canceled? What? Emeril basically created the Food Network. Ok, maybe not, but Emeril has been an integral part of its success since the late 90s – and now, he gets canceled

According to an article in the Times this morning, the Food Network is moving in a different direction, trying to compete with all the other popular food shows out there – such as Bravo’s Top Chef and Fox’s Hell’s Kitchen. Even Rachel Ray’s 30 Minute Meals, the network’s most popular show, has been cut back to fewer episodes per year (but of course, with another new travel show – in case we were missing Rachel).

The network’s big name celebrity chefs don’t seem to mind – they’re off doing their own things, creating kitchenware brands and opening restaurants. So why does Mario Batali sound so bitter?

“I’m not averse to working with them…They don’t need me. They have decided they are mass market and they are going after the Wal-Mart crowd,” which he said was “a smart business decision. So they don’t need someone who uses polysyllabic words from other languages.”

Read the full article to see what other changes are happening at FoodTV.

Calling All FoodTv Junkies

For anyone who watches the Food Network as much as I do, you’ll get a kick out of this blog: Food Network Addict. It’s obvious that I don’t watch as much FN as this guy does…but his musings are funny and pertinent.

Speaking of which, I’m watching the Everyday Italian marathon right now…Just watched Giada make Bruschetta with Gorgonzola and Honey – I’ll definitely be making that – and Chicken Tetrazzini. Yummmm.

In case you haven’t heard (but you probably have, because there’s a commercial for it every 5 minutes!), Giada’s new show Giada’s Weekend Getaways premiers tonight @ 9pm. Tonight, she covers Seattle and South Beach.

Rachel Ray, again!

So I was watching TV and avoiding my homework (already!), when I saw a commercial for Rachael Ray’s new talkshow on ABC. The show premieres on September 18th @ 9am on ABC. Doesn’t this woman ever sleep?! She already has 3 shows on the Food Network, plus she writes cookbooks and just launched a magazine last year! Crazy.

I’m Out Like a Fat Kid in Dodgeball

Due to the rain and our own general laziness, we didn’t really leave the apartment yesterday except to go to lunch, and instead watched HBO and TLC for way too long (speaking of which, have you seen Big Love? good, freaky stuff). I saw a commercial for a new reality show (ugh, another) called “Honey, We’re Killing the KIds!” that attempts to teach families a new, healthy lifestyle:

“Beginning Monday, April 10 9/8c, TLC will transform the lives of 13 families
across the nation in the groundbreaking new series, Honey We’re Killing the Kids! In each family, the children’s eating habits have spiraled out of control into a diet of nonstop junk food – sugar, snacks, processed food– and huge, oversized portions. Coupled with a lack of exercise and sleep, this lifestyle means the kids are not only hyper and unruly, they are at serious risk of
becoming overweight and developing high-blood pressure, diabetes and heart disease.”

Then they get reprimanded by a doctor and have 3 weeks to reform, etc etc. I’m not such a fan of reality shows in general, but I might watch this one because, sadly, I think this is the only way to get through to American parents to address childhood obesity as a serious problem (an epidemic, the news calls it now).


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