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Berkeley vs. Big Soda

Berkeley’s Soda Tax: Turning the Tides on Big Soda

victory yes on d cover photoIn case you missed it last week (and in the Bay Area, you would have to be living under a rock to miss it), Berkeley’s soda tax passed (Measure D) with a whopping 75% of the vote. A HUGE victory for the public health world, and helping the City of Berkeley continue to pursue a healthier community. Thanks to the Berkeley vs. Big Soda team for being an amazing group of colleagues to work with.

I wrote two blog posts – a before and after, if you will – for JSI’s blog, The Pump. Read them at the links below:

“In California, a tax on sugary drinks is the first step in the fight against obesity” (11/3/14)

“Berkeley Passes the Nation’s First Soda Tax” (11/5/14)

Thanks for reading!

Upcoming Event: Berkeley Soda Series

sodaseriesIn an effort to raise awareness about the health and environmental impacts of soda and other sugary drinks, the Berkeley Healthy Child Coalition and several other local organizations are hosting Soda: The Series from September 4th through October 9th. The series of community events will include Berkeley leaders alongside speakers such as Dr. Robert Lustig (a renowned UCSF researcher on sugar), Raj Patel (award-winning writer, activist, and academic), and Anna Lappé (author and director of Small Planet Institute) discussing the science of sugary drinks, tactics of the soda industry, and disease prevention efforts. These events take place in the run-up to the November election, when Berkeley will vote on Measure D, a tax on sugary drinks.

Visit SodaSeries.org for more information and to download the flyer!

 

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