A clever little video from the folks at Only Organic, an association of organic food and retail companies, about the use of the word “natural” in food marketing. The term ‘natural’ is not officially defined by the FDA and therefore barely regulated, leading companies to plaster the label all over their processed junk foods in an effort to boost sales (similar to the idea of greenwashing to signal eco-friendly products). This video is part of Only Organic’s campaign to educate consumers about misleading food labels and promote organic foods. Be on the lookout next time you’re at the grocery store, and always read the nutrition label closely!