My friend sent me an email this morning, starting off with “Hi friend who likes food and Michael Pollan” – yup, that’s me – to tell me about a film/documentary coming out, called “Fresh.” The film is about “new thinking about what we’re eating” and explores the current movement of farmers, activists, etc. who are changing the U.S. food system for the better, moving us from an industrial agricultural system to a more sustainable, healthier model.
Here’s the synopsis:
FRESH celebrates the farmers, thinkers and business people across America who are re-inventing our food system. Each has witnessed the rapid transformation of our agriculture into an industrial model, and confronted the consequences: food contamination, environmental pollution, depletion of natural resources, and morbid obesity. Forging healthier, sustainable alternatives, they offer a practical vision for a future of our food and our planet.
Among several main characters, FRESH features urban farmer and activist, Will Allen, the recipient of MacArthur’s 2008 Genius Award; sustainable farmer and entrepreneur, Joel Salatin, made famous by Michael Pollan’s book, The Omnivore’s Dilemma; and supermarket owner, David Ball, challenging our Wal-Mart dominated economy.
“Fresh” will be screened all over the U.S. with panelists – including a Boston screening on May 28th @ 7pm at Harvard, with panelists like the film’s director, Joel Salatin of Polyface Farm, and food activists from the Boston/Cambridge community.
Watch a preview and buy tickets to a screening on the website and if you’re not in Boston, find out if there’s a screening near you. I’ll be going – and maybe even live-blogging! Anyone want to join me?