“Kellogg to Phase Out Some Food Ads to Children”

Over the next year and a half, Kellogg will be removing advertisements targeted at children if products do not meet certain nutritional guidelines. Does this mean no more Tony the Tiger on Frosted Flakes? Nope – amazing, Frosted Flakes fill the nutrition requirements…

“The voluntary changes, which will be put in place over the next year and a half, will apply to about half of the products that Kellogg currently markets to children worldwide, including Froot Loops and Apple Jacks cereals and Pop-Tarts.

Frosted Flakes, for example and Rice Krispies with Real Strawberries will still make the nutritional cut, though regular Rice Krispies will not (too much salt).”

but Rice Krispies don’t? I’m confused.